This blog is written by Martin Grant and Sherryn Macdonald who are the customer insight specialists at DNA.

We work with clients to optimise their customer experience using customer insight, creative thinking and business analysis methodologies.

Our approach puts the customer at the centre of the business improvement process and looks for pragmatic ways the business can deliver more value to customers.

By focussing on the key behaviours that impact the business’ financials we can deliver improvements that are more likely to deliver at the bottom-line.

This is a place for us to share and discuss our thoughts and experiences about the role of the customer relationship in business. We’re particularly focussed on how that’s possible – on exploring the pragmatic aspects of incorporating customers into businesses.

Want to get in touch? Email us:

• Martin Grant: martin.grant@dna.co.nz // +64 9 375 159
• Sherryn Macdonald: sherryn.macdonald@dna.co.nz // +64 4 499 0828